Welcome to the community. I'm Stef Hamerlinck, founder and a brand strategist/designer. Feel free to ask me anything!
In this episode I talk with Jason Halstead, he runs Gist Brands and is an experienced brand strategist. I found Jason trough one of the many great pieces of content he puts out there, the brand spectrum. Jason is a great educator and knows his craft. We talk about positioning and when to rebrand.
In this episode I talk with Karel-Jan Vercruyse, founder of strategic agency Dull, Karel-Jan has worked together with our agency and shown us the value of top level strategy. We talk about the different frameworks of strategy, the importance of why and how to make companies future proof.
In this episode I talk with Mr. Ben Burns, as a digital director for Blind and the COO of the Futur, he has been educating designers al over the world together with his mentor, chris do. We talk about makers and thinkers, dealing with confidence, stylescapes and Ben's personal story of how he got from being a Narcotics guy to where he is today.
In this episode I talk with Ian Paget, Ian is a really intresting guy, having created the logo geek community and blog he has been giving value in the design community for years. His own podcast features some design and branding legends such as Marty Neumeier and Chris Do. We talk about how to build a community, the importance of strategy and how to design logo's that work in the real world. It's a really fun conversation with lot's of value.
Hey guys! In this fifth episode I talk with Aaron Pierson. In this episode I talk with Aaron Pierson, he's an amazon best selling author, owner of brand consulting agency vitals, podcast host and much more. We talk about brand strategy, disrupting the market, how to facilitate using lego and how to do customer research. Aaron is a branding boss and I hope you'll enjoy this value packed episod.
I went to The Futur is coming event in London this week. It was an amazing event, jam packed with great value and knowledge. Being a bit of a bookworm I decided to extrapolate all books mentioned in every talk. This is a reference list if you're looking for new books or inspiration.
Hey guys! In this fourth episode I talk with Fransisco Andriani. Together with his girlfriend Clara Fernández he founded Asis, a graphic design studio based in buenos aires. Fransisco gives some great tips at the end, so stick around!
How you name your self matters. It's how clients percieve you, it's the first thing people see on your resume. As designers we tend to go for simplicity, yet we have thousands of job names and fancy descriptions.
Hey guys! In this third podcast I talk with Kristoffer Fink Parup, he's an experienced brand strategist at International branding firm Pearlfisher. A short bio: Kristoffer has worked in the world of branding as a Strategist for 5+ years at Monocle, venturethree, Pentagram and Pearlfisher. Seeking to make brands express their essence in unique ways, Kristoffer works closely with Designers and other creatives to make sure the BIG idea always leads the way.
In this episode I talk with Henk Willems, he's a veteran in graphic design and branding. Having worked in agencies such as Duval, he has done a lot of award winning, iconic work. In the podcast we talk about brand strategy, brand manifesto's, how to present your identity work and how to grow as a designer. I hope you enjoy!
As much as we are 'visual designers', we are communicators. Words can help us sell, improve and clarify our work. Let's take a look at how we can use words as brand designers.
Everytime there’s a redesign somewhere of some logo, or a ‘rebrand’ of a famous company, we see a wave of hate it/love it comments.
