I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more abount strategy, design and branding.
Learning about brand strategy is a challenging, exciting journey. Reading books can help you get a new perspective and speed up your progress of learning. You can find my favorite 10 books on brand strategy below the video. In the video I go a little bit deeper in to each book.
A lot designers feel like they need to gain more control in the relation. They feel like clients are bossing them around and that the ideal relationship is one where you have 'full control'. In this video I want to give you a different perspective on 'control'
In this episode I talk with Camille Baldwin. Camille is a really interesting woman, as director of brand development at Gin Lane, she has created some amazing brands with her team. We talk about launching brands, strategy and much more.
In this video we take a deep dive into the Oreo brand, we take a look at the strategy, the messaging, the visual identity and the brand behaviour. We learn a few important lessons about how this brand became an icon.
In this episode I talk with Mark Kingsley. Having directed at companies such as Collins, Landor and Ogilvy he has a lot of experience. He also did a lot of design work for Blue Note, Atlantic and the Guggenheim museum. We talk about the history and future of strategy and design, Mark’s strategic work for Ogilvy and some really fun anecdotes. It’s a wide ranging but very inspiring talk.
Since a few weeks I’ve been working on this LTB Brand model, it’s essentially a way to think about brands in a ‘hollistic’ matter, to see how vision, messaging and identity work together. I was motivated to create this because I feel a lot of models forget the important aspect of ‘brand behaviour’ as the final pillar of good branding.
In this episode I talk with Graham Robertson, author of the awesome book 'beloved brands' and over 20 years of experience at companies such as Coca-Cola, Johnson and Johnson, General Mills,… He knows his stuff. We talk about the rise of smaller brands, learning about your consumer, finding brand purpose, Mc-donalds, Nike and much more.
In this episode I talk with Haraldur Thorleifsson, founder and CEO of Ueno, one of the most inspiring agencies on the map today. We talk about the struggles and joys of building an agency, developing acompany culture and brand and the future of Ueno.
