I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more abount strategy, design and branding.
In this episode, I talk with Adrian Belina, Partner & Executive Creative Director at Jam3, a studio that creates groundbreaking digital experiences for big brands such as Google, Adidas, Oreo,... We talk about how to create work that is 'cutting-edge' and how to stay ahead, the recent Fyre festival doc, where he gets inspired, how to create immersive brand experiences and much more.
In this episode I talk with Allen Adamson, co-founder of marketing agency Metaforce, writer of Shift Ahead and Brand Simple. We talk about how brands can stay relevant in this fast-changing world.
In this episode I talk with Jefferson Perky, founder and creative director at, you guessed it, Perkybros. Perkybros is one of my favorite studios and me and Jeff have a wonderfull conversation about finding inspiration, working with clients, choosing the right typefaces, Perkybros weird fascination with animal mascots and much more.
In this episode, I talk with the amazing Chris Do. We have a meaningful conversation about, well... conversations. I asked Chris how he was able to develop his skills as a conversationalist, how he developed 'the art of conversation'. We talk about 'how to prepare' for conversations, how to get in the right mindset, how to shift conversations and much more. In the end, we go on a bit of tangent and talk about user experience, the future of the futur and razorblades. Enjoy!
In this episode, I walk you through some of my key takeaways from season 2. This season was jam-packed with great people; from Marty Neumeier to Steve Wolf, Camille Baldwin and much more. In this lesson, I take you through some of the most valuable lessons learned. At the end I drop in a big spoiler for the first episode of season 3.
Learning about brand strategy is a challenging, exciting journey. Reading books can help you get a new perspective and speed up your progress of learning. You can find my favorite 10 books on brand strategy below the video. In the video I go a little bit deeper in to each book.
A lot designers feel like they need to gain more control in the relation. They feel like clients are bossing them around and that the ideal relationship is one where you have 'full control'. In this video I want to give you a different perspective on 'control'
In this episode I talk with Camille Baldwin. Camille is a really interesting woman, as director of brand development at Gin Lane, she has created some amazing brands with her team. We talk about launching brands, strategy and much more.
