New course

Brand strategy for designers: become a more valuable designer.

A hands-on course on how to use and apply brand strategy in your design projects.


In this course I teach you about Brand strategy; what it is, how to charge for it, how to do it and how to bridge the gap between strategy and design. We cover the whole spectrum of brand strategy, from selling, facilitating, positioning to design. The goal is to become a more complete and strategic designer, so you can charge more and create brands that connect with their audience.

The course will include:

  • Theory: What is brand strategy, what are the frameworks, etc..
  • Examples: Real world examples of the good and the bad.
  • Exercises: You can follow a long with your own brand or even a client's brand
  • Templates: Easy to use documents and templates for your own brand strategy projects
  • Live session: Live session where you will be able to ask questions and discuss the course