Camille Baldwin - Pattern Brands

In this episode, I talk with Camille Baldwin, VP of Brand & Founding Team at Pattern. We talk about why they shifted the successful agency Gin Lane into a new company and agency model called Pattern Brands. At Pattern Brands, they create their own companies and brands.

Jasmine Bina - Brands with a story

In this episode, I talk with Jasmine Bina, CEO of the concept bureau. We talk about brand strategy, how to involve your clients and build a strong brand narrative that can be the basis for all the creative solutions. Jasmine has an interesting way of looking at history to design the future for a brand.

Stef Hamerlinck - Brand performance

In this solo episode, I talk about brand performance. Why is it important to measure the brand performance, what do we need to measure and how? I talk about some specific tools and techniques we can use. We also look at the key performance indicators for a brand (KPI's). It's a fun ride so I hope you enjoy!

Peter Van Praet - Building a brand

In this episode, I talk with a former client and entrepreneur Peter Van Praet. Peter founded 'Bavet', a successful fast-casual chain in Belgium (10 restaurants and counting). We talk about the importance of branding, how to build a brand and how creative agencies could win more clients.

Koen Verbrugge: Measuring Brand Impact

In this episode I talk with digital strategist and marketeer Koen Verbrugge about the importance of measuring brand impact. We go deep into metrics and what they mean. We also discuss a lot of ‘vanity metrics’ and performance-driven tactics that amount to no good. Enjoy!

Branding vs. Marketing: The bigger picture.

I need to be honest, people; I've been living in a bubble. I thought branding was the overarching theme that manages marketing, advertising, sales, ... Heck, it could even drive business decisions. I believed that a brand is "the gut feeling a customer has about a product or service ( Marty Neumeier's definition), thus branding must be the act of 'creating a brand' and all the possible 'touchpoints' like 'content, sales, ads, customer support' should be driven by the 'brand strategy'. So my vision was: Branding → Marketing, Sales, Support, ... And all of those things together make up the brand.

Byron Sharp - How Brands Grow

In this episode, I talk with professor Byron Sharp from the Ehrenberg-Bass Institute at the University of South Australia. We talk about the science behind branding, how to build distinctive brands and we debunk some myths around positioning. Byron brings some surprising views to the table so buckle up!

Stef Hamerlinck - The Future Of Branding

In this solo episode I take you down the rabbit hole into the future of branding. How will our jobs look like in the future? Will we lose the fight with AI? Will logo generators take over? What will be left for us? How can AI enhance our jobs and help us solve bigger problems?