S03 E09 Eli Altman - Brand naming

In this episode I talk with Eli Altman about brand naming. How important brand naming is in a digital age, how to pick the right name, how to protect a name and much more. If you are interested in winning a free copy of the book, signed by Eli, visit letstalkbranding.be/eli




Branding: A one-trick pony 🐎

As creative people, we are wired to keep things fresh, new and original. You probably know this feeling: "I should change my logo" or "Maybe I need a new approach". It's often times hard for us to keep 'repeating' things because we fear repetition and sameness more than a heavy storm on a Sunday morning. 

LTB S03 E05 Leland Maschmeyer - Systems thinking

In this episode I talk with Leland Maschmeyer, chief creative officer at Chobani and co-founder at Collins. Leland is a widely celebrated designer, recognised as most influential designer by HOW magazine, he has worked with brands such as Chobani, Spotify, Instagram and much more. We talk about Leland's experiences when founding Collins, working in house at Chobani and Leland's vision on Systems thinking.




LTB S03 E04 Adrian Belina - Immersive brand experiences

In this episode, I talk with Adrian Belina, Partner & Executive Creative Director at Jam3, a studio that creates groundbreaking digital experiences for big brands such as Google, Adidas, Oreo,... We talk about how to create work that is 'cutting-edge' and how to stay ahead, the recent Fyre festival doc, where he gets inspired, how to create immersive brand experiences and much more.