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Hi.

Welcome to the community. I'm Stef Hamerlinck, founder and a brand strategist/designer. Feel free to ask me anything! 

LTB 005 Aaron Pierson talks about brand strategy, customer research and disrupting the market.

LTB 005 Aaron Pierson talks about brand strategy, customer research and disrupting the market.

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Serving your customer's customer. 

In this episode I talk with Aaron Pierson, he's an Amazon best selling author, owner of brand consulting agency Vitals, podcast host and much more. We talk about brand strategy, disrupting the market, how to facilitate using lego and how to do customer research. Aaron is a branding boss and I hope you'll enjoy this value packed episode.

 

We talk about:

  • Facilitating brand strategy
  • Customer research
  • Disrupting the market
  • Using lego to uncover a brand's core values. Check out this amazing deck Aaron shared. 

You can find Aaron on twitter, his own website. Check it out because he shares a lot of great value and has some really good products. 

I'd love it if you could rate the podcast on itunes. Or you can always find it on soundcloud.

LTB 006 Ian Paget talks about how to build a community, the importance of strategy and how to design logo's that work in the real world.

LTB 006 Ian Paget talks about how to build a community, the importance of strategy and how to design logo's that work in the real world.

Live session: The 6 questions you need to ask to create brands that stick.

Live session: The 6 questions you need to ask to create brands that stick.