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Hi.

Welcome to the community. I'm Stef Hamerlinck, founder and a brand strategist/designer. Feel free to ask me anything! 

Brand story #1: Oreo, the cookie that became something more.

Brand story #1: Oreo, the cookie that became something more.

In this video we take a deep dive into the Oreo brand, we take a look at the strategy, the messaging, the visual identity and the brand behaviour. We learn a few important lessons about how this brand became an icon.
LTB S2 014 Camille Baldwin - Launching brands at Gin Lane

LTB S2 014 Camille Baldwin - Launching brands at Gin Lane

LTB S2 013 Mark Kingsley - Strategy director and designer

LTB S2 013 Mark Kingsley - Strategy director and designer