LTB S3 03 Allen Adamson - Shift Ahead
Shifting ahead in a fast paced world.
In this episode I talk with Allen Adamson, co-founder of marketing agency Metaforce, writer of Shift Ahead and Brand Simple. We talk about how brands can stay relevant in this fast-changing world.
It's a nice conversation and Allen brings some great examples and ideas to the table. We talk about:
When it's time for a brand to shift
Brands that did not shift in time
How we as designers can help clients shift
The evolution of branding, marketing and advertising
If you are interested, check out Allen's book: Shift ahead
You can find out more about Allan on his LinkedIn page.
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