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Hi.

Welcome to the community. I'm Stef Hamerlinck, founder and a brand strategist/designer. Feel free to ask me anything! 

The LTB Brand Model & Behaviour: a new tool to help you build brands

The LTB Brand Model & Behaviour: a new tool to help you build brands

Since a few weeks I’ve been working on this LTB Brand model, it’s essentially a way to think about brands in a ‘hollistic’ matter, to see how vision, messaging and identity work together. I was motivated to create this because I feel a lot of models forget the important aspect of ‘brand behaviour’ as the final pillar of good branding.

This is the brand model, click the link below to download the pdf.

You can use this tool when you are creating a strategy as a designer, strategist or founder. It enables you to think about your brand in way that everything works together. Draw big four intersecting circles on a whiteboard/piece of paper and start thinking about each of the questions and keep going back and forth between them, to see how they will intersect.

I also created a video that explains how you can think about the fourth pillar of behaviour and link back to the messaging and strategy. If you like this video, subscribe to my youtube channel to get more content and video’s and the near future.

LTB S2 013 Mark Kingsley - Strategy director and designer

LTB S2 013 Mark Kingsley - Strategy director and designer

LTB S2 012 Graham Robertson - Beloved brands

LTB S2 012 Graham Robertson - Beloved brands