Calle Stenqvist - Audio Branding
In this episode I talk with Calle Stenqvist, founding partner of Plan 8. Plan8 is an innovation design agency for music and sound. We talk about the future of branding, how in a ‘screenless’ area audio will become a key part of branding.
Bio: Calle Stenqvist is the co-founder of Plan8- a design agency for music and sound. What they do is they look for different ways to make a product, experience, or brand more engaging and ultimately more human through the use of sound and music.
We talk about:
The combination of the music and design worlds.
What clients are looking for from Plan8.
What has changed since the start of Plan8.
People don’t just watch brand stuff on the web anymore; there has been a new shift in digital media.
Different processes depending on the size of the studio: do you really need a big studio?
Find answers to the questions why, how, when, and where to have sound.
Try to define the brand’s position through musical archetypes.
Where to start to find the right audio.
How to involve the client in the process with audio and music, and how to filter out bad feedback.
Hear examples of great audio branding.
The ways to connect sounds to memories.
How to find the right voice.
How authentic are voice assistants going to get?
“Not a lot of people actually use the web that way.”
'“Social media killed the rich media web.”
“Broadcast is not at all dead.”
“You couldn’t just record stuff in your bedroom.”
“There’s a constant development of that technology that makes it easier and easier.”
“The quality of the work is independent of the size of studio you have.”
“It’s what you put into it that matters.”
“It’s important to establish a language together.”
“It’s a sound you hear every day, why not make something great out of it?”
“Everything that can be digitized will be.”
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