Camille Baldwin - Pattern Brands
We want to build our own Marvel Universe of brands. Each their own yet fitting a bigger vision.
In this episode, I talk with Camille Baldwin, VP of Brand & Founding Team at Pattern. We talk about why they shifted the successful agency Gin Lane into a new company and agency model called Pattern Brands. At Pattern Brands, they create their own companies and brands.
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SHOW NOTES
We talk about:
The shift from Gin Lane to Pattern Brands
How Hims, a great identity project by Gin Lane, created a certain 'style'
Purposeful brands and some of the nonsense around 'why'.
A funny comic showing the problem with going to high up the brand ladder
The four pillars for building your own company: Process, business, consumer, brand.
Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform for creative briefs.
This episode is supported by HolaBrief
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