Camille Baldwin - Pattern Brands
We want to build our own Marvel Universe of brands. Each their own yet fitting a bigger vision.
In this episode, I talk with Camille Baldwin, VP of Brand & Founding Team at Pattern. We talk about why they shifted the successful agency Gin Lane into a new company and agency model called Pattern Brands. At Pattern Brands, they create their own companies and brands.
We talk about:
The shift from Gin Lane to Pattern Brands
How Hims, a great identity project by Gin Lane, created a certain 'style'
Purposeful brands and some of the nonsense around 'why'.
A funny comic showing the problem with going to high up the brand ladder
The four pillars for building your own company: Process, business, consumer, brand.
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This episode is supported by HolaBrief
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