Stef Hamerlinck - Researching the competition
Looking at the competition is looking at the future.
In this solo episode, I take a deep dive into competitor research. Why it's important, how to do it and how to build a strategy on top of it. I also talk about positioning, distinctiveness and how to start thinking about these.
We talk about:
Three main things to look at when listing competitors: Business, Positioning and Distinctiveness.
Mapping your competitors: article on Holabrief
Interbrand Best Global brand report
Byron Sharp's how brands grow
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This episode is supported by HolaBrief
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