David C. Baker - The business of expertise
The business of expertise.
In this episode, I talk with David C. Baker, one half of the 2bobs podcast and a thought leader on expertise, positioning, and business. We take a deep dive into positioning, business and making the right business decisions.
We talk about:
Positioning your creative business
Strategy vs execution
David's book: the business of expertise (affiliate link)
David also recommended 4 sources on positioning:
Blair Enns: https://www.winwithoutpitching.com/about/
David C. Baker website
Tim Williams of Ignition consulting
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