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Hi.

I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more abount strategy, design and branding.

S03 E09 Eli Altman - Brand naming

S03 E09 Eli Altman - Brand naming

 

The name is the sharpest point of your brand.

In this episode I talk with Eli Altman about brand naming. How important brand naming is in a digital age, how to pick the right name, how to protect a name and much more. If you are interested in winning a free copy of the book, signed by Eli, click the button below.

 
 

SHOW NOTES

We talk about:

  • Eli's studio: a hundred monkeys

  • Naming mistakes

  • The importance of naming for logo design

  • How to protect your name, legally

  • How to work with clients on naming

  • Eli's book : Don't call it that

If you are interested in winning a free copy of the book, signed by Eli, click here.



This episode is supported by HolaBrief

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David C. Baker - The business of expertise

David C. Baker - The business of expertise

S03 E08 Neil Barrie - Influential brands

S03 E08 Neil Barrie - Influential brands