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Hi.

I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.

Fredrik Öst - Make enemies and gain fans.

Fredrik Öst - Make enemies and gain fans.

 

Having enemies is a good thing. It proves that you stood up for something sometime in your life.

In this episode I talk with Fredrik Öst, founder of Snask, one of my favorite branding agencies. We talk about creating brands that make enemies and gain fans.

 
 
 

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SHOW NOTES

In this episode I talk with Fredrik Öst, founder of Snask, one of my favorite branding agencies. We talk about creating brands that make enemies and gain fans.

Bio:
"Freddie" was adopted to Sweden after being found outside a police station where he lived for 6 months. In the army they found out his heart is twisted backwards and an EKG will read it as if he’s dead. His love for design began with a job he took on creating posters and cover art for a local record label. After being told that they needed 10 years of experience him and his co-founders started up Snask with zero years of experience. The Snask team still see the “old conservative world” as their biggest enemy.

We talk about:

  • The story behind Snask

  • Building bold brands

  • How they create a brand strategy for brands

  • How Snask creates a culture of trust and creativity

  • How to go beyond the 'BS' in client meetings

  • The Shower beer project

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