I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.

Jasmine Bina - Brands with a story

Jasmine Bina - Brands with a story


You need to look at history to decide where the future is going.

In this episode, I talk with Jasmine Bina, CEO of the concept bureau. We talk about brand strategy, how to involve your clients and build a strong brand narrative that can be the basis for all the creative solutions. Jasmine has an interesting way of looking at history to design the future for a brand.


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Here's what we talked about:

Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs.

This episode is supported by HolaBrief

Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.

Camille Baldwin - Pattern Brands

Camille Baldwin - Pattern Brands

Stef Hamerlinck - Brand performance

Stef Hamerlinck - Brand performance