Jasmine Bina - Brands with a story
You need to look at history to decide where the future is going.
In this episode, I talk with Jasmine Bina, CEO of the concept bureau. We talk about brand strategy, how to involve your clients and build a strong brand narrative that can be the basis for all the creative solutions. Jasmine has an interesting way of looking at history to design the future for a brand.
Here's what we talked about:
How writing about brand strategy can help you attract the right clients
Jasmine talks about 'Hims'
Four Sigmatic, another brand we discussed
It's not about being better, it's about being different (read the article)
Looking at history to decide on the future of a brand
A brand is an opinion
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This episode is supported by HolaBrief
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