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Hi.

Welcome to the community. I'm Stef Hamerlinck, founder and a brand strategist/designer. Feel free to ask me anything! 

LTB S2 010 Marty Neumeier - Brand Mastery

LTB S2 010 Marty Neumeier - Brand Mastery

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The dance between business and design.

In this episode I talk with Marty Neumeier, Marty doesn't really need an introduction, he is a true thought leader when it comes to branding. Best-selling author of books such as the Brand Gap, zag and now his lates book Scramble, he is a true inspiration to me.

We talk about:

  • The evolution of branding in 4 stages

  • Books: Positioning, a battle for the mind and David Aaker

  • Scramble: Marty's latest book. He sent me an online copy so I was able to get an early read and it's a really great book. Get it here.

  • Agile strategy: what it means and how to start applying it

  • Business and art converging again after ages of being split.

  • Learning about the language of business.

  • Becoming a more strategic designer.

  • Marty's new branding school: Level C.

  • 800CEOREAD retailer for the deluxe soft cover book version

  • The book launch on the 1st of october.

You can connect with Marty on his Twitter Website and LinkedIn.

I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers.

This episode is supported by HolaBrief

Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.

LTB S2 011 Haraldur Thorleifsson - Ueno founder

LTB S2 011 Haraldur Thorleifsson - Ueno founder

LTB S2 009 Melinda Livsey - Building a personal brand

LTB S2 009 Melinda Livsey - Building a personal brand