LTB S2 010 Marty Neumeier - Brand Mastery
The dance between business and design.
In this episode I talk with Marty Neumeier, Marty doesn't really need an introduction, he is a true thought leader when it comes to branding. Best-selling author of books such as the Brand Gap, zag and now his lates book Scramble, he is a true inspiration to me.
We talk about:
The evolution of branding in 4 stages
Books: Positioning, a battle for the mind and David Aaker
Scramble: Marty's latest book. He sent me an online copy so I was able to get an early read and it's a really great book. Get it here.
Agile strategy: what it means and how to start applying it
Business and art converging again after ages of being split.
Learning about the language of business.
Becoming a more strategic designer.
Marty's new branding school: Level C.
800CEOREAD retailer for the deluxe soft cover book version
The book launch on the 1st of october.
I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers.
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