LTB S2 006 Hernán Braberman - 3D branding
Welcome to the world of 3D branding
In this episode I talk with Hernán Braberman, Hernán is Executive Design Director and Partner of Tridimage, responsible for the creative direction of tridimage´s design projects. As a packaging designer he thinks about every aspect of the design: the material, how it smells, how it opens, ...
We talk about:
- His background as an industrial designer
- Tridimage, the agency he founded
- 3D branding
- Packaging design
- The importance of color
- Customer research
- The evolution of AR and packaging
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