LTB S2 008 Mark Pollard - Strategy is your words
Strategy is your words.
In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how you can write better. Enjoy!
We talk about:
- Mark's own business Mighty Jungle
- Working at Leo Burnett
- Marks 'Ask questions, Get answers' article
- His skillshare class, a really nice intro to brand strategy
- The importance of words
- The Jetty brand
- Booktips: On writing well, the artful edit, save the cat
- What questions to ask
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