LTB S2 008 Mark Pollard - Strategy is your words
Strategy is your words.
In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how you can write better. Enjoy!
We talk about:
Mark's own business Mighty Jungle
Working at Leo Burnett
Marks 'Ask questions, Get answers' article
His skillshare class, a really nice intro to brand strategy
The importance of words
The Jetty brand
What questions to ask
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