LTB 008 Karel-Jan Vercruysse: not so dull business strategy insights
You do not provide answers, you provide questions.
In this episode I talk with Karel-Jan Vercruyse, founder of strategic agency Dull, Karel-Jan has worked together with our agency and shown us the value of top level strategy. We talk about the different frameworks of strategy, the importance of why and how to make companies future proof.
We talk about:
The four frameworks for positioning a brand
Start with why by Simon Sinek
The gap between identity and strategy
The importance of science in strategy