LTB S2 001 Alex Antolino: creative director at Typeform. Creating human brands.
Creating human tech brands
In this episode I talk with Alex Antolino. He is the creative director at Typeform. We talk about the rebrand at Typeform, how to create Human brands and much more.
We talk about:
What's it like working at a tech company like Typeform
The Typeform rebrand
Learning about your customer
Creating Human Brands
How branding is like scuba diving. You do not 'invent' the brand idea, it's already there
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