Michael Brenner - content marketing
Look at the questions your audience have, to decide what content to create.
In this episode, I talk with Michael Brenner, a content marketing specialist. We talk about the importance of content marketing, how to actually know what to create content about and how to balance it with paid advertising.
Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes.
We talk about:
What is marketing?
Michael's latest book: Mean people suck
Michaels company: https://marketinginsidergroup.com/
A tool for content research: BuzzSumo
A tool for content research: Answer the public
How today's content is all about enabling users the generate content (e.g TikTok)
Consistency in content
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This episode is supported by HolaBrief
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