I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.

S03 E08 Neil Barrie - Influential brands

S03 E08 Neil Barrie - Influential brands


Your purpose is not your message.

In this episode, I talk with Neil Barrie, Co-founder of TwentyFirstCenturyBrand. Neil has worked with some of the biggest brands in the world such as Airbnb, Netflix, Disney,... We talk about what it takes to build an influential brand.



Some of the topics we discuss:

  • A purpose is not a message

  • The difference between marketing and branding

  • Twentyfirstcenturybrand

  • Customer research

  • The competitive value of branding in Neil's whitepaper

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S03 E09 Eli Altman - Brand naming

S03 E09 Eli Altman - Brand naming

Branding: A one-trick pony 🐎

Branding: A one-trick pony 🐎