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Hi.

I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more abount strategy, design and branding.

LTB S3 02 Jefferson Perky - Crafting identities for Perkybros

LTB S3 02 Jefferson Perky - Crafting identities for Perkybros

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Don’t look at design as a designer, think about how your accountant or doctor would do it.

In this episode I talk with Jefferson Perky, founder and creative director at, you guessed it, Perkybros. Perkybros is one of my favorite studios and me and Jeff have a wonderfull conversation about finding inspiration, working with clients, choosing the right typefaces, Perkybros weird fascination with animal mascots and much more.

Find out more about Jeff and his awesome team at Perkybros.

We talk about:

  • Presenting work

  • Finding the right typeface

  • Building a small studio and keeping it small

  • Finding inspiration

  • How to build cases

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This episode is supported by HolaBrief

Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.

New course: Brand workshop, the essential guide.

New course: Brand workshop, the essential guide.

LTB S3 01 Chris Do - The art of conversations

LTB S3 01 Chris Do - The art of conversations