Stef Hamerlinck - Using your creativity in brand strategy
Time to break the rules.
In this first real 'solo' episode I share my experience and insights about what makes us designers a special breed of strategists. How we can use our creativity and perspective to create our own unique role and value. I really hope you enjoy!
I talk about:
Business language and how it is used to 'fake' expertise
Learning the fundamentals of brand strategy before you can break the rules
How I started using my designer skills in the strategy phase
How we are different from business strategists
If you have any questions about strategy, branding or design, feel free to answer your question here. I will try to answer all your questions in the monthly Q&A episode. Looking forward to hearing your voices!
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