All tagged branding

Stef Hamerlinck - Brand performance

In this solo episode, I talk about brand performance. Why is it important to measure the brand performance, what do we need to measure and how? I talk about some specific tools and techniques we can use. We also look at the key performance indicators for a brand (KPI's). It's a fun ride so I hope you enjoy!

Peter Van Praet - Building a brand

In this episode, I talk with a former client and entrepreneur Peter Van Praet. Peter founded 'Bavet', a successful fast-casual chain in Belgium (10 restaurants and counting). We talk about the importance of branding, how to build a brand and how creative agencies could win more clients.

Koen Verbrugge: Measuring Brand Impact

In this episode I talk with digital strategist and marketeer Koen Verbrugge about the importance of measuring brand impact. We go deep into metrics and what they mean. We also discuss a lot of ‘vanity metrics’ and performance-driven tactics that amount to no good. Enjoy!

Byron Sharp - How Brands Grow

In this episode, I talk with professor Byron Sharp from the Ehrenberg-Bass Institute at the University of South Australia. We talk about the science behind branding, how to build distinctive brands and we debunk some myths around positioning. Byron brings some surprising views to the table so buckle up!

Stef Hamerlinck - The Future Of Branding

In this solo episode I take you down the rabbit hole into the future of branding. How will our jobs look like in the future? Will we lose the fight with AI? Will logo generators take over? What will be left for us? How can AI enhance our jobs and help us solve bigger problems?

Will AI replace designers?

In a recent article, we saw that big corporate bank Chase will start working with AI to write it’s messages: “Chase is getting more creative with its marketing language—by tapping machines to write it. The bank announced Tuesday it has signed a five-year deal with Persado, a New York-based company that applies artificial intelligence to marketing creative.” In the light of this news and the rise of Logo-generators, AI-driven marketing and more. Do we need to fear our jobs as creatives?

Jonathan Stark - Value-Based Pricing

In this episode, we mind wrestle with Value-based pricing specialist Jonathan Stark. We debunk a lot of myths and take a hands-on approach on how to transition from hourly billing to value-based pricing. After you have listened to Jonathan talk, one thing will be certain: “Hourly billing is nuts!”