I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.
All tagged marketing
A lot of definitions of branding are either too vague or too narrow. In this article, I give you a clear definition of what branding is. This definition is based on personal experience but also extensive research.
What is brand strategy? A clear definition to help you become a better brand strategist.
What is the value of brand strategy? Can businesses be successful without it? And what types of organization can benefit the most from brand strategy? Find out in this article.
In this episode I talk with Eli Altman about brand naming. How important brand naming is in a digital age, how to pick the right name, how to protect a name and much more. If you are interested in winning a free copy of the book, signed by Eli, visit letstalkbranding.be/eli
In this episode, I talk with Neil Barrie, Co-founder of TwentyFirstCenturyBrand. Neil has worked with some of the biggest brands in the world such as Airbnb, Netflix, Disney,... We talk about what it takes to build an influential brand.
In this episode, I talk with Wim Ballieu, founder and entrepreneur of the award-winning food brand Balls & Glory. We talk about how Wim built this brand, from being a butcher’s son to building a small restaurant empire.
