S03 E07 Wim Ballieu - Balls and glory
A brand is a one trick pony.
In this episode, I talk with Wim Ballieu, founder and entrepreneur of the award-winning food brand Balls & Glory. We talk about how Wim built this brand, from being a butcher’s son to building a small restaurant empire.
We talk about:
branding and marketing
repeating the same message, over and over again
how to be innovative
finding your why
listening to your customers
the role of designers
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