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Hi.

I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more abount strategy, design and branding.

S03 E07 Wim Ballieu - Balls and glory

S03 E07 Wim Ballieu - Balls and glory

A brand is a one trick pony.

In this episode, I talk with Wim Ballieu, founder and entrepreneur of the award-winning food brand Balls & Glory. We talk about how Wim built this brand, from being a butcher’s son to building a small restaurant empire.

We talk about:

  • storytelling

  • branding and marketing

  • internal branding

  • repeating the same message, over and over again

  • how to be innovative

  • finding your why

  • listening to your customers

  • the role of designers

  • identity design

You can check out Wim's brand, Balls & Glory, here. If you wish to reach out to Wim, you can find him on LinkedIn

This episode is supported by HolaBrief

Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.

Branding: A one-trick pony 🐎

Branding: A one-trick pony 🐎

S03 E06 Geoff McAllister - Transforming your design business

S03 E06 Geoff McAllister - Transforming your design business