All in opinion

Will AI replace designers?

In a recent article, we saw that big corporate bank Chase will start working with AI to write it’s messages: “Chase is getting more creative with its marketing language—by tapping machines to write it. The bank announced Tuesday it has signed a five-year deal with Persado, a New York-based company that applies artificial intelligence to marketing creative.” In the light of this news and the rise of Logo-generators, AI-driven marketing and more. Do we need to fear our jobs as creatives?

Branding: A one-trick pony 🐎

As creative people, we are wired to keep things fresh, new and original. You probably know this feeling: "I should change my logo" or "Maybe I need a new approach". It's often times hard for us to keep 'repeating' things because we fear repetition and sameness more than a heavy storm on a Sunday morning. 

Ikea's customer based strategy in India.

I'm really fascinated by Ikea's move into India and how they used customer research to create a new strategy: "If we build it, they will come". Ikea furniture will be assembled by a team of people so Indian people at home do not have to do this anymore. Why? Ikea's research indicated that Indian people are not well acquainted with the concept of self-assembly furniture.