Hi.
I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.
I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.
All in opinion
There are so many definitions out there that things can get really confusing. In this article, I give an oversight of the different perspectives on what a brand is. Definitions by Marty Neumeier, Les Binet, Paul Lewis, and a lot more. Finally, I give my own definition of what a brand is that encompasses all of the important aspects of a brand.
Remote brand strategy work, it’s a tricky field yet full of opportunity. In this article, I take you through some of the best tools like Notion, Miro, Mural, and how to do digital workshops and presentations the right way.
Doing brand strategy is not the same for every type of organization. There are different contexts, different sizes, different problems, and different ‘maturity’ levels' of an organization. In this article, we take a look at how to approach the different stages and what the difference is.
What is the value of brand strategy? Can businesses be successful without it? And what types of organization can benefit the most from brand strategy? Find out in this article.
