In this solo episode, I talk about brand performance. Why is it important to measure the brand performance, what do we need to measure and how? I talk about some specific tools and techniques we can use. We also look at the key performance indicators for a brand (KPI's). It's a fun ride so I hope you enjoy!
In this episode, I talk with Grant Owens, Chief Strategy Officer at Critical Mass, a digital experience design agency. We talk about the future of branding, beyond brand purpose, beyond labels, even beyond brands themselves.
In this episode, I talk with a former client and entrepreneur Peter Van Praet. Peter founded 'Bavet', a successful fast-casual chain in Belgium (10 restaurants and counting). We talk about the importance of branding, how to build a brand and how creative agencies could win more clients.
In this episode I talk with digital strategist and marketeer Koen Verbrugge about the importance of measuring brand impact. We go deep into metrics and what they mean. We also discuss a lot of ‘vanity metrics’ and performance-driven tactics that amount to no good. Enjoy!
In this solo episode I share my insights about my conversation with Byron Sharp. Is positioning useless? Do we need to define personality? What is the actual use of a ‘brand purpose’? I challenge my own thinking but also deliver some critical notes about Byron’s views.
In this episode, I talk with professor Byron Sharp from the Ehrenberg-Bass Institute at the University of South Australia. We talk about the science behind branding, how to build distinctive brands and we debunk some myths around positioning. Byron brings some surprising views to the table so buckle up!
In this solo episode I take you down the rabbit hole into the future of branding. How will our jobs look like in the future? Will we lose the fight with AI? Will logo generators take over? What will be left for us? How can AI enhance our jobs and help us solve bigger problems?
In this episode, we mind wrestle with Value-based pricing specialist Jonathan Stark. We debunk a lot of myths and take a hands-on approach on how to transition from hourly billing to value-based pricing. After you have listened to Jonathan talk, one thing will be certain: “Hourly billing is nuts!”
In this episode, I talk with professor Jenni Romaniuk, author of books like How Brands Grow 2 and Building Distinctive Assets. We talk about distinctive assets, how to develop them and the psychology behind branding. It’s a deep dive into the science behind branding.
In this episode I talk with Jonathan Staines, a brand specialist. Jonathan has a lot of experience with big brands and agencies (such as Orange). We talk about gaining insights, innovation, customer experience and a lot more. Enjoy!