In this episode, I walk you through the ins and outs of a brand workshop. Why and when you do it, how to do it and what outcomes to expect. I hope you enjoy! If you are interested in learning more, you can find my course here.
In this episode I talk with Wouter Sel, co-founder of Volstok, an award winning animation studio. We talk about the intersection between motion and branding, the return of the mascotte and much more. How we can create brands that are moving, breathing things that connect with their audience. Enjoy!
In this episode, I take a deep dive into customer research. What it is, how to do it and how to build better brands from it. I also answer a community question related to positioning and customer research.
In this episode I talk with Mackey Saturday; he created some iconic visual identities such as Instagram, Oculus and Luxe. We talk about how he creates visual identities with his studio, what he learned from working with design legends Chermayeff & Geismar & Haviv and much more.
In this episode, I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap.
In this first real 'solo' episode I share my thoughts and insights about what makes us designers a special breed of strategists. How we can use our creativity and perspective to create our own unique role and value. I really hope you enjoy!
In this episode, I talk with David C. Baker, one half of the 2bobs podcast and a thought leader on expertise, positioning, and business. We take a deep dive into positioning, business and making the right business decisions.