Hi.
I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.
I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.
In this episode I talk with Jefferson Perky, founder and creative director at, you guessed it, Perkybros. Perkybros is one of my favorite studios and me and Jeff have a wonderfull conversation about finding inspiration, working with clients, choosing the right typefaces, Perkybros weird fascination with animal mascots and much more.
In this episode, I talk with the amazing Chris Do. We have a meaningful conversation about, well... conversations. I asked Chris how he was able to develop his skills as a conversationalist, how he developed 'the art of conversation'. We talk about 'how to prepare' for conversations, how to get in the right mindset, how to shift conversations and much more. In the end, we go on a bit of tangent and talk about user experience, the future of the futur and razorblades. Enjoy!
In this episode, I walk you through some of my key takeaways from season 2. This season was jam-packed with great people; from Marty Neumeier to Steve Wolf, Camille Baldwin and much more. In this lesson, I take you through some of the most valuable lessons learned. At the end I drop in a big spoiler for the first episode of season 3.
Learning about brand strategy is a challenging, exciting journey. Reading books can help you get a new perspective and speed up your progress of learning. You can find my favorite 10 books on brand strategy below the video. In the video I go a little bit deeper in to each book.
A lot designers feel like they need to gain more control in the relation. They feel like clients are bossing them around and that the ideal relationship is one where you have 'full control'. In this video I want to give you a different perspective on 'control'
In this episode I talk with Camille Baldwin. Camille is a really interesting woman, as director of brand development at Gin Lane, she has created some amazing brands with her team. We talk about launching brands, strategy and much more.
In this video we take a deep dive into the Oreo brand, we take a look at the strategy, the messaging, the visual identity and the brand behaviour. We learn a few important lessons about how this brand became an icon.
In this episode I talk with Mark Kingsley. Having directed at companies such as Collins, Landor and Ogilvy he has a lot of experience. He also did a lot of design work for Blue Note, Atlantic and the Guggenheim museum. We talk about the history and future of strategy and design, Mark’s strategic work for Ogilvy and some really fun anecdotes. It’s a wide ranging but very inspiring talk.
