On this page you can find tools, courses, books,… that will help you in becoming a better, more valuable brand designer.

Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

1. Books

Here are some my favorite books on brand strategy for designers.

Branding in five and a half steps by Michael Johnson

Aaker on branding by David Aaker

Homo Deus by Yuval Noah Harari

The brand gap, flip and scramble by Marty Neumeier

Positioning a battle for the mind by Al Ries and Jack Trout

Shoe dog by Phill Knight

Win without pitching by Blair Enns

All marketeers tell stories by Seth Godin

First things first by Gestalten

Beloved brands by Graham Robertson

Bigger than this by Fabian Gehyrhalter

Creative strategy and the business of design by Douglas Davis

I’d love to know what your favorite books are on brand strategy, drop them in the comments so I can expand the list!

2. Tools


A tool built to help you create better design briefs. Their set of accesible strategic excercices allow you and your client to get on the same page and craft better, more approriate design solutions. It’s a collaborative environment that allows you to nail the esssentials of brand strategy, even when you are working remotely. They are still in beta right now, so you can sign up for free!

Check out Holabrief

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My favorite tool for creating brand strategy presentations, quick, clean and easy to use. Most of my brand strategy presentations are created with this tool.


I use Workflowy when I’m ‘flowing’ through strategy. You can easily create lists within lists. I use it as a ‘rough draft mode’ when I’m doing research, I have different categories that I always duplicate per project (competitors, articles, insights, …). I also use it to right down questioins and answers when doing face-to-face interviews.

Check out Workflowy


Doing customer research is essential if you want to learn more about the customer and harvest great insights. The best way to talk to customers is face-to-face conversations, but… You can’t always do that! Typeform is a great way to harness feedback from different audiences.

Check out Workflowy


3. Podcasts

2 bobs

2 bobs is one of my favorite podcasts, not purely a ‘design’ podcast it’s so helpful if you want to learn more about positioning, selling, being an expert and much more. David C Baker and Blair Enns truly are thought leaders when it comes to the business of expertise.

Check out 2bobs

How I built this by NPR

Again, learning about brand strategy really is going outside of your comfort zone, so this podcast is not a ‘design’ podcast, it’s a podcast about entrepreneurs and the stories they tell. Listen how amazing brands such as Warby Parker, Patagonia, Burton and much more came to life and how brands actually grow. It’s a humbling yet exciting experience.

Check out How I built this

Hitting the mark

A great podcast on branding and entrepreneurship by Fabian Geyrhalter, writer of Bigger than this. He talks with founders about how they built their brand, what techniques they used, how they failed and what their succeses where. Fabian is great listener and storyteller.

Check out hitting the mark

How brands are built

Interviews with strategists, writers, designers and researchers about the nitty gritty of brand building. A great show full of valuable branding nuggets.

Check out How brands are built

The logo geek podcast

Ian Paget, aka Logo geek, interviews some of the best designers in the field. They talk about graphic design, identity design, logo design and much more. If you are looking to improve your design skills and learn more about the ins-and outs of logo design, this podcast is the way to go for you + Ian is such a lovely guy.

Check out the logo geek podcast

You probably know I have my own podcast, if you don’t, now is the time to check it out.


4. Courses

To level up your skillset, sometimes you need to take things up a notch. Courses are the best way to do that. Here are some of my favorite courses:

Active your strategic brain

The best course on brand strategy in the world. Just kidding, actually, no, I do believe this course on brand strategy is one of the most comprehensive, hands-on courses out there. If you are serious about becoming a more strategic designer, then this course is perfect for you.

Check it out

Brand workshop course

Learning how to do a brand workshop changed the game for me. It allowed me to get on the same page with my clients, build trust, create better design solutions and learn about your client in a more meaningful way. It's also the first step toward becoming a more strategic designer and essential in understanding brand strategy.

Check it out