10 books on brand strategy

Learning about brand strategy is a challenging, exciting journey. Reading books can help you get a new perspective and speed up your progress of learning. You can find my favorite 10 books on brand strategy below the video. In the video I go a little bit deeper in to each book.

Edit: I’ve updated this list recently with 10 new books on brand strategy. There is also a video. Go check it out here.

Top 10

Here are my favorite books. Full disclosure: these are affiliate links, if you buy trough this links, I get a small percentage so you support me and the content I create, thanks for that!

1. Branding in five and a half steps by Michael Johnson

2. Aaker on branding by David Aaker

3. Homo Deus by Yuval Noah Harari

4. The brand gap, flip and scramble by Marty Neumeier

5. Positioning a battle for the mind by Al Ries and Jack Trout

6. Shoe dog by Phill Knight

7. Win without pitching by Blair Enns

8. All marketeers tell stories by Seth Godin

9. First things first by Gestalten

10. Beloved brands by Graham Robertson

11. Bigger than this by Fabian Gehyrhalter

I’d love to know what your favorite books are on brand strategy, drop them in the comments so I can expand the list!