Remote brand strategy work for dummies.
Remote brand strategy work for dummies (me).
Tips, tricks, and takeaways from working remotely.
Remote brand strategy work, it’s a tricky field yet full of opportunity. In this article, I take you through some of the best tools like Notion, Miro, Mural, and how to do digital workshops and presentations the right way.
At the bottom of the article, you can find a free Notion database template for doing competitive analysis. Go grab it!
— Don’t feel like reading? Listen to the podcast episode below:
Downsides:
Digital workshops: Picking up on non-verbal communication is a lot harder.
Digital workshops are mentally draining, split them up into smaller sessions.
Being physically there in the room can earn you more trust.
Client perception: less 'valuable' in a way when you’re online.
Understanding local culture can be hard.
Tools:
Notion - Project management & strategic exercises.
Holabrief - Collaborative strategy exercises
Zoom, Google Meets, Microsoft teams: whatever you use, think about your backdrop
Iriun webcam - Use your smartphone as a webcam
Elgato cam link - Use your DSLR camera as a webcam
Other tools: Slack - Whatsapp (watch out) for day to day comms
Keynote, Powerpoint or Google slides for your presentations.
Benefits:
Do it with everyone in the world, open up your market.
More Interactive, collaborative approach.
Tips
Have more one-to-one conversations
Keep workshops fun and light.
Use digital technology → make it alive - place images - gifs - use canvasses.
Research: Make sure you understand product & experience, cultural differences.
Use google trends & other tools to analyze local differences.
Check-in from time to time, stay connected, feel like a team. Have some beers on Friday.
Presentation: these things are important always, but even more so when doing them remotely:
Pre presentation preparation, make sure you have built up to the presentation, with workshops, sessions, check-ins, with interviews, ... The presentation is a celebration of the work done before
Always set the goal of the presentation at the beginning, make sure expectations are aligned. It's even harder online to catch little nuances so be crystal clear about what you are going to present
Pauze - even more - do around -, ask everyone what they think, breathe, let room for discussion but keep the presentation going
