I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.
All in opinion
As creative people, we are wired to keep things fresh, new and original. You probably know this feeling: "I should change my logo" or "Maybe I need a new approach". It's often times hard for us to keep 'repeating' things because we fear repetition and sameness more than a heavy storm on a Sunday morning.
How you name your self matters. It's how clients percieve you, it's the first thing people see on your resume. As designers we tend to go for simplicity, yet we have thousands of job names and fancy descriptions.
As much as we are 'visual designers', we are communicators. Words can help us sell, improve and clarify our work. Let's take a look at how we can use words as brand designers.
Everytime there’s a redesign somewhere of some logo, or a ‘rebrand’ of a famous company, we see a wave of hate it/love it comments. The latest Slack logo and F1 logo where in high demand of criticism.
