Epic fails in branding.

What are the most common mistakes we make as branding experts and what can we learn from them?

In this solo episode, I walk you through some of the most 'epic fails' in branding. Mistakes I made or I see other people in the industry make. How not to execute a branding project and how to avoid those mistakes.

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SHOW NOTES

Here are the mistakes:

1. Not getting the category cues

2. Generic branding

3. Ignoring the fame of brand assets

4. Trendy branding

5. The one sock approach

6. The one sock approach

Here are some links:

• Building distinctive brand assets by Jenni Romaniuk

• Heinz rebrand

• Kellogs rebrand

Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.

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This episode is supported by HolaBrief

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