Claire Strickett - The voice of the consumer
It’s not about being better. It’s about being more associated.
In this episode, I talk with Claire Strickett. Claire is a comms strategist (and wine author) that really understands building brands on a deeper level. We talk about the overlap between branding and advertising, and how we can understand the voice of the consumer.
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SHOW NOTES
We talk about:
Customer research, quantitative and qualitative
The relation between branding & advertising.
Differentiation vs disintinctiveness
The concept of saliency
The little red book: How brands grow
Claire's upcoming book: Which Wine When
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