Ethan Decker - No more branding bs
We need to sidestep a lot of big words if we want to have a valuable conversation on branding.
In this episode, I talk with Ethan Decker. Founder at Applied brand science and expert in consumer psychology, branding, and marketing. We debunk some serious branding bs and talk about creative leaps from the laws of marketing. Ethan also drops some really handy tricks and tips on how to do marketing science on a budget.
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SHOW NOTES
We talk about:
Debunking branding myths such as brand loyalty
Sidestepping typical language in branding to overcome discussions
How sneaker buying is the same as airplane buying
Taking creative leaps from the laws of marketing
Books, people, links, and other juicy stuff:
Ethan's blog: Appliedbrandscience.com
How brands grow by Byron Sharp
Building distinctive brand assets by Jenni Romaniuk
Ethan's twitter
Les Binet & Peter Field
Made to stick and Switch
This episode is supported by HolaBrief
Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.
