Giles Edwards - Sensible marketing
Media neutral, independent and family led.
In this episode, I talk with Giles Edwards, founder of Gasp!, a media-neutral, independent marketing agency based in the UK. We talk about media-neutrality, research, strategy, and tactics. Giles has a great way of making sense of the marketing world.
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SHOW NOTES
We talk about:
Gasp! The marketing agency
The JWT planning guide by Stephen King
Giles podcast, Call to action
Generalist vs specialist debate
The role of marketing
Media neutrality in marketing
How research can inspire tactics
Bob Hoffman, the ad contrarian
Go check out Isolated talks, it's full of amazing talks on branding and marketing
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