Phil Barden - The science behind why we buy

Most of our buying is done unconsciously.

In this episode, we take a deep dive into behavioral science. Why do we buy certain brands? How does that work? Phil Barden, author of Decoded, takes us through this brave new world.

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SHOW NOTES

We talk about:

• Heuristics

• Thinking fast & slow by Danial Kahneman: book

• Phil's book: Decoded, the science behind why we buy

• The role of neuroscience in buying decisions

• The power of branding

Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.

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