Stef Hamerlinck - Defining your target customer

Having an audience is an assumption.

In this episode, I take you through the concept of 'targetting'. How do we define our target customer? What's the difference between a customer and an audience? What's the role of segmentation? Enjoy!

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SHOW NOTES

We talk about:

• The Youtube video 

• Audience vs Customer vs Consumer

• Segmentation pyramid by WARC

• How to define target market vs customer target

• What is a perceptual target?

Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform 
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