May 3

May 3 Brand strategy for startups

Doing brand strategy is not the same for every type of organization. There are different contexts, different sizes, different problems, and different ‘maturity’ levels' of an organization. In this article, we take a look at how to approach the different stages and what the difference is.

Apr 27

Apr 27 Ryan Wallman - Delusions of brandeur

Stef Hamerlinck

podcast

In this episode, I talk with Ryan Wallman, aka Dr. Draper. Ryan is creative director and head of copy at Wellmark. We talk about his book 'delusions of brandeur'. What are some of the delusions we are facing as an industry?

Apr 20

Apr 20 The virtues of a brand strategist.

Stef Hamerlinck

opinion, podcast

What are some of the soft-skills and virtues we can learn to become better brand strategists? That is the question of this article.

Apr 13

Apr 13 Tom Ross - Honest marketing

Stef Hamerlinck

podcast

In this episode, I talk with Tom Ross, CEO of Design Cuts and a well-known voice in the design community. We talk about business, marketing & design, building communities and more.

Apr 5

Apr 5 The value of brand strategy

Stef Hamerlinck

opinion, podcast

What is the value of brand strategy? Can businesses be successful without it? And what types of organization can benefit the most from brand strategy? Find out in this article.

Mar 30

Mar 30 Claire Strickett - The voice of the consumer

Stef Hamerlinck

podcast

In this episode, I talk with Claire Strickett. Claire is a comms strategist (and wine author) that really understands building brands on a deeper level. We talk about the overlap between branding and advertising, and how we can understand the voice of the consumer.

Mar 22

Mar 22 Stef Hamerlinck - Defining your target customer

Stef Hamerlinck

podcast

In this episode, I take you through the concept of 'targetting'. How do we define our target customer? What's the difference between a customer and an audience? What's the role of segmentation? Enjoy!

Mar 16

Mar 16 Phil Barden - The science behind why we buy

Stef Hamerlinck

podcast

In this episode, we take a deep dive into behavioral science. Why do we buy certain brands? How does that work? Phil Barden, author of Decode, takes us through this brave new world.

Mar 9

Mar 9 Branding vs. brand. What’s the difference?

Stef Hamerlinck

podcast

It's time to talk about the title of this show. What is branding? How does it relate to brand? And marketing? And how can we define ourselves as a discipline?

Mar 2

Mar 2 Darren Coleman - Building brand experiences

Stef Hamerlinck

podcast

In this episode, I talk with Darren Coleman. Author of 'building brand experiences'. Darren gives us actionable advice on how to develop a solid strategy and brand experience for the right stakeholders.

Hi.

What are some of the soft-skills and virtues we can learn to become better brand strategists? That is the question of this article.

In this episode, I talk with Tom Ross, CEO of Design Cuts and a well-known voice in the design community. We talk about business, marketing & design, building communities and more.

In this episode, I talk with Claire Strickett. Claire is a comms strategist (and wine author) that really understands building brands on a deeper level. We talk about the overlap between branding and advertising, and how we can understand the voice of the consumer.

In this episode, I take you through the concept of 'targetting'. How do we define our target customer? What's the difference between a customer and an audience? What's the role of segmentation? Enjoy!

In this episode, we take a deep dive into behavioral science. Why do we buy certain brands? How does that work? Phil Barden, author of Decode, takes us through this brave new world.

It's time to talk about the title of this show. What is branding? How does it relate to brand? And marketing? And how can we define ourselves as a discipline?

In this episode, I talk with Darren Coleman. Author of 'building brand experiences'. Darren gives us actionable advice on how to develop a solid strategy and brand experience for the right stakeholders.