I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.
In this episode, I talk with David C. Baker, one half of the 2bobs podcast and a thought leader on expertise, positioning, and business. We take a deep dive into positioning, business and making the right business decisions.
In this episode I talk with Eli Altman about brand naming. How important brand naming is in a digital age, how to pick the right name, how to protect a name and much more. If you are interested in winning a free copy of the book, signed by Eli, visit letstalkbranding.be/eli
In this episode, I talk with Neil Barrie, Co-founder of TwentyFirstCenturyBrand. Neil has worked with some of the biggest brands in the world such as Airbnb, Netflix, Disney,... We talk about what it takes to build an influential brand.
As creative people, we are wired to keep things fresh, new and original. You probably know this feeling: "I should change my logo" or "Maybe I need a new approach". It's often times hard for us to keep 'repeating' things because we fear repetition and sameness more than a heavy storm on a Sunday morning.
In this episode, I talk with Wim Ballieu, founder and entrepreneur of the award-winning food brand Balls & Glory. We talk about how Wim built this brand, from being a butcher’s son to building a small restaurant empire.