I’m Stef Hamerlinck. A brand designer and strategist. I founded Let’s talk branding so I can help other designers learn more about strategy, design and branding.
Since a few weeks I’ve been working on this LTB Brand model, it’s essentially a way to think about brands in a ‘hollistic’ matter, to see how vision, messaging and identity work together. I was motivated to create this because I feel a lot of models forget the important aspect of ‘brand behaviour’ as the final pillar of good branding.
In this episode I talk with Graham Robertson, author of the awesome book 'beloved brands' and over 20 years of experience at companies such as Coca-Cola, Johnson and Johnson, General Mills,… He knows his stuff. We talk about the rise of smaller brands, learning about your consumer, finding brand purpose, Mc-donalds, Nike and much more.
In this episode I talk with Haraldur Thorleifsson, founder and CEO of Ueno, one of the most inspiring agencies on the map today. We talk about the struggles and joys of building an agency, developing acompany culture and brand and the future of Ueno.
In this episode I talk with Marty Neumeier, Marty doesn't really need an introduction, he is a true tought leader when it comes to branding. Best-selling author of books such as the brand gap, zag and now his lates book Scramble, he is a true inspiration to me.
In this episode I talk with Melinda Livsey, founder of Marks and maker and online teacher. We talk about building a personal brand, using brand strategy to improve your business, learning to refuse clients and much more. Melinda brings a lot of great stuff to the table so I hope you enjoy!
In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how you can write better. Enjoy!
In this episode I talk with Summer, brand strategist at Focuslab. She helped create the strategic framework at Focuslab. Summer really breathes strategy and it's so inspiring to hear her explain her process and journey.
In this episode I talk with Hernán Braberman, Hernán is Executive Design Director and Partner of Tridimage, responsible for the creative direction of tridimage´s design projects. As a packaging designer he thinks about every aspect of the design: the material, how it smells, how it opens, ...
